“Black Friday” Is No Longer as Big as It Used to Be Simply Because It Is No Longer “Black Friday”

ACADEME BLOG

From Amazon.com on Thanksgiving—below a significantly smaller box containing the message “Happy Thanksgiving!”:

Black Friday 1

From Barnes and Noble.com on “Small Business Saturday”:

Black Friday 2

From Amazon.com on “Small Business Saturday”:

Black Friday 3

I am waiting to see how the advertisers try to turn “Giving Tuesday” into an extension of “Black Friday” and/or “Cyber Monday.”

And here is chart that sums it all up statistically:

Black Friday 4

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